Title:
For
the
Love
of
A.R.M.Y:
How
BTS'
Fans
Changed
the
Face
of
Fandom It's
no
secret
that
A.R.M.Y,
the
fandom
of
South
Korean
boy
group
BTS,
is
one
of
the
biggest
and
most
dedicated
fan
bases
in
the
world.
With
over
45
million
members
on
Twitter
and
countless
more
across
other
social
media
platforms,
A.R.M.Y
has
managed
to
turn
their
love
for
BTS
into
a
global
phenomenon. But
A.R.M.Y
isn't
just
a
group
of
fans
-
they're
a
community
that
supports
one
another
and
BTS
in
ways
that
go
beyond
just
buying
albums
and
attending
concerts.
Their
passion
and
dedication
have
helped
BTS
break
records
and
gain
recognition
in
places
where
no
one
thought
possible. One
of
the
most
impressive
accomplishments
of
A.R.M.Y
is
their
ability
to
get
BTS
to
the
top
of
the
Billboard
Hot
100
charts
not
just
once,
but
multiple
times.
This
is
no
small
feat
and
required
an
incredible
amount
of
marketing
and
coordination
from
the
fan
base.
By
streaming
their
music,
buying
physical
copies
of
their
albums,
and
even
creating
dance
challenges
on
social
media,
A.R.M.Y
showed
the
world
just
how
powerful
they
can
be. But
A.R.M.Y
isn't
just
about
getting
BTS
to
the
top
of
charts
-
they
also
prioritize
giving
back
and
making
a
positive
impact
in
the
world.
Through
various
charity
initiatives,
fans
have
raised
thousands
of
dollars
for
different
organizations
that
help
those
in
need.
The
Love
Myself
campaign,
which
started
as
a
partnership
between
BTS
and
the
United
Nations
to
end
violence
and
promote
self-love,
has
since
been
embraced
by
A.R.M.Y
and
has
raised
millions
of
dollars
for
charity. Overall,
A.R.M.Y
has
completely
changed
the
way
we
look
at
fandoms
and
what
they
can
accomplish.
They've
shown
that
when
people
come
together
with
a
common
goal,
anything
is
possible.
Their
love
for
BTS
has
not
only
brought
them
closer
to
their
idols
but
has
also
created
a
community
of
like-minded
individuals
who
share
the
same
values
and
passions. It's
clear
that
A.R.M.Y
isn't
going
anywhere
anytime
soon
and
we
can't
wait
to
see
what
they'll
achieve
next.
For
the
love
of
A.R.M.Y,
we
salute
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