Cáishén:
The
God
of
Wealth In
Chinese
culture,
the
God
of
Wealth,
known
as
Cáishén,
is
a
popular
deity
worshipped
by
many.
He
is
believed
to
bring
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fortune,
wealth,
and
prosperity
to
those
who
seek
his
blessings. During
the
Lunar
New
Year,
it
is
customary
to
offer
incense
and
pray
to
Cáishén
for
a
prosperous
new
year.
Many
households
also
display
his
image
prominently
in
their
homes,
hoping
that
he
will
bless
their
family
with
good
fortune. Cáishén
is
often
depicted
as
a
smiling,
rotund
figure
in
traditional
Chinese
attire,
holding
a
gold
ingot
or
a
string
of
coins
in
one
hand
and
a
peach
or
a
fan
in
the
other.
The
gold
ingot
represents
wealth
and
prosperity,
while
the
peach
is
a
symbol
of
longevity. In
Chinese
mythology,
Cáishén
is
said
to
have
earned
his
status
as
the
God
of
Wealth
through
his
hard
work
and
generosity.
He
is
known
for
his
willingness
to
help
those
in
need
and
for
his
ability
to
turn
bad
luck
into
good
fortune. Aside
from
his
traditional
role
as
the
God
of
Wealth,
Cáishén
is
also
associated
with
the
Chinese
zodiac
sign
of
the
Rat.
According
to
legend,
he
was
born
in
the
Year
of
the
Rat
and
thus
is
believed
to
have
a
special
affinity
for
those
born
under
this
sign. In
modern
times,
Cáishén's
popularity
has
only
grown,
as
many
people
seek
his
blessings
for
financial
success
and
prosperity
in
their
professional
and
personal
lives.
Whether
through
offering
incense,
displaying
his
image,
or
praying
for
his
blessings,
many
continue
to
believe
in
the
power
of
Cáishén
to
bring
good
fortune
and
prosperity.